I {ACTION} in {LOCATION}{JOKE}. My content design highlight reel includes {COMPANY_1}, {COMPANY_2}, {COMPANY_3}, and a few others. I like {SKILL_1}, {SKILL_2}, and {ONE_MORE_SKILL}.
Content design tackles three areas.
Quick, one-time interactions, like a landing page or notification.
More involved, dynamic experiences, like a flow or chatbot.
The way work stays consistent. Read: guidelines, lots of ‘em.
It’s the science of making things make sense.
These 5 rules build UX writing practices that make good work (faster).
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Be thoughtful in your craft. This means the most important information is up front, and there’s a natural flow and hierarchy to everything.
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Products are not thrillers—make sure your reader knows what’s coming up. In fact, stay one step ahead so you can get ahead of any worries.
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What you know about what’s happening behind the scenes and what the reader needs to know are two very different things.
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Understand what your readers are feeling. Is this a stressful point? Write calmly and clearly. Are they excited? Well then, you can be too.
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Consistency is the name of the game. No misspellings, no repetition, no meandering analogies. Let the reader rely on you.
Here are a few of my favorites.
(You’ll notice writing all-inclusive resort meta tags in 2012 did not make the cut.)
You?
If you’re solving interesting problems with great people, let’s chat.